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Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better than the alternative. Brand equity is built on that customer's direct experience with your product or servic Read More

After you've been in business a few years you look back. Suddenly everything is so obvious. Too bad all those things that seem so clear now, were not so clear then, when you were living through the early years of your startup. Here are 3 lessons by Anita Campbell that could have saved her a lot of expense and time: Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

When retention rates started sinking, this organization sent a postcard to members saying "Please Come Back. What can we do to get your back?" It worked. Read More

This story discusses the benefits of business cooperation. Your business competitor does not have to be your enemy. You can exchange clients, referrals, IP, and assistance during busy periods. Grow your business with your competitor. Even the CEO of COKE and Pepsi play golf together. Read More

The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V). Unlike previous generations, Generation V is not defined by age, gender, social class or geography. Read More

I'll tell you right now that you'll never get it all done. Your inbox will always have e-mails, you'll always have dirty clothes to wash and your nightstand will always contain unread books. Read More

While it's still pretty much the norm for American workers to mold their lives around their bosses' schedules, many small business owners are giving employees flexible work hours, allowing them to take part in outside activities such as grad school, charitable work or second jobs. Read More

While it's unlikely that you'll get Miley Cyrus or Christian Bale to endorse your small business, you can aim for local television or blogs for product (or service) placement. Read More

Millions of businesses and other public facilities would be affected by proposed regulatory changes under the Americans With Disabilities Act, the milestone 1990 civil rights law that prohibits discrimination on the basis of disability. The proposed regulations address a wide range of facilities, including access to courthouses, drinking fount Read More