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For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips: Read More

I like talking about link building - it is, after all, one of the most important rankings factors (hey Rand, when's that going to be updated?) and also one of the things people struggle with the most in the SEO industry. So here are some more tips and tricks you can use to get links. This week I'm talking about how to actually get links from you Read More

Even the best managers can find themselves trapped in a labyrinth of accountability when they're not getting the results from their well-meaning but swamped employees. Paul Cherry shows managers how to get their team members to embrace accountability by uncovering how much and what kind of guidance they need to reach their goals. Read More

Out teach the competition to beat them. Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your 'secrets' out, your competition will copy them. Somehow, that's counter intuitive but true. Read More

Billions of federal bailout dollars are flooding the financial system, credit markets are loosening and many banks say they are ready to lend. But a crucial piece needed to solve the credit crisis is still missing: borrowers. With the economy slowing, banks are seeing a big decline in the number of people seeking loans because nervous consumers Read More

When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With th Read More

Creating effective online marketing is more important than ever — and it's not too late to maximize the effectiveness of your campaigns. Here are five ways online retailers can hit consumers' minds and wallets this holiday season: Read More

How people build their business with little money and a lot of tenacity. Read More

Guy Kawasaki, best-selling author and former Apple evangelist, talks about how he became successful, and how you can do it too. Read More

On page 6 they say "Improve the structure of your URLs". The authors point at URLs that have lots of dross like 'mysite.com/folder1/1089257/x1/0000002a.htm' and say that's not user friendly. They're right. What they don't say is that this URL is clearly dynamically generated. No sane human being would create a page address like that. Read More