When retention rates started sinking, this organization sent a postcard to members saying "Please Come Back. What can we do to get you back?" It worked.
Simple Email-Postcard Strategy - Not Incentive - Brings Back 15% More
Posted by
JuliePower under Marketing
From http://www.marketingsherpa.com 5700 days ago
Made Hot by: on September 11, 2008 4:51 am
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