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Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search Read More

Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

Fence sitters can take up inordinate amounts of a salesperson's time and energy, often with little to show for it. But some of the best customers are also slow to decide, especially in the early stages of a business relationship. Use this three-step approach to sort out real opportunities from dead-enders and get the sales process moving — or fig Read More

1 man website Bankaholic.com recently sold for $12.4 Million dollars cash. Here's how Johns Wu (the guy behind the site) did it. Read More

I had a salesman in a car dealership lie to me once about having an add-on product in stock, because he didn't want the hassle of going to dig the unwieldy item out of the store room. Read More

Informative hour long interview and downloadable MP3 podcast by Scott Fox, author of Internet Riches (me) with Tawnya Sutherland of VAnetworking.com, the largest online community for virtual assistants. Learn: - how to find and use a qualified Virtual Assistant in your business - the types of administrative, project, and marketing tasks where Read More

Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, Read More

Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it "fairer." Read More

You're not thinking of scaling back your online marketing efforts due to the panic in world financial markets, are you? If so, I think that would be a big mistake. Read More

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked. The research firm found th Read More