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As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. So what is a thought leader? First of all, thought leaders don't really refer to themselves as thought leaders. Thought leadership is an outside assessment based on what Read More

The year is one-sixth over. How are you doing on your goals? Read More

Online consumers overall say they are most likely to pay attention to internet ads in the early evening and onward into the night, though specific time preferences vary by age group, according to a survey by Lightspeed Research and the Internet Advertising Bureau (IAB). The research, conducted among online UK consumers, shows that while the ea Read More

Earlier this month, changes in the Google algorithm moved in favor of big business across all industries by displaying corporate websites at the top of organic results for geo-targeted, branded searches. Over 90% of regional and national brands DO NOT optimize pages for cities and states and often cede traffic to direct and indirect competitors Read More

Anita Campbell has compiled yet another useful and timely guide to help business owners. This original blog post turned into a compilation PDF you can download. Very cool. Read More

There are a variety of financing programs available to help your business grow. While the Small Business Administration (SBA) is the main resource for small business owners, it is not the only one. Each state has a Small Business Development Center (SBDC) to provide management assistance to current and prospective small business owners. If you are Read More

I have deemed it so! Will you join me? Read More

The FBI's Internet Crime Complaint Center today warned that anyone looking for a job on-line needs to be particularly vigilant against growing work-at-home scams. The IC3 said it continues to receive numerous complaints from individuals who have fallen victim to the scammers. Read More

At the beginning of each year, I like to take a spin around the virtual world and see what other designers predict as hot trends for site design. Read More

Bob Seiwert, the senior vice president for the Center for Commercial Lending and Business Banking at the American Bankers Association, irges small-business owners to start meeting with bankers before they need a new loan or credit line. Mr. Seiwert spoke in a recent interview about the challenges facing small-business owners seeking business loans Read More