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There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I've been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast. For this episode, I wanted to make available the audio from one of those presentations. Over the past s Read More

Whether your customers are consumers or other businesses, understanding their buying behaviour is one of the important aspects needed for small business marketing success. Customers will base their buying decisions on both rational and emotional reasons. Gaining a better understanding of your customers' buying behaviour is based on knowing the fo Read More

This article entitled "Entrepreneur chic" explains how to start a business in a bad economy from the perspective of a Latina entrepreneur. But the tips listed here can easily apply to just about anyone and are good food for thought. I've never been a big believer in formal business plans though it's certainly important to know where you are he Read More

Readers where asked to contribute their best Twitter small business tips. The collected tips were compiled into one free downloadable PDF document. Read More

BingTweets combines Twitter trends with Bing search results, enabling users to see deeper, real-time information about the hottest topics on Twitter. Search for anything in the BingTweets search box (at the top right of every page) and see Bing search results alongside the most recent related tweets. Read More

One of the major push backs I get surrounding twitter use for business involves the idea of ROI. It's a genuine concern and something that can feel very hard to measure for most businesses. It's rare when someone can effectively attract followers and blatantly sell something to that at the same time. In most social media settings it just doesn't w Read More

Have you ever been too demanding as a customer of other small businesses? If you have, then you may have missed out on opportunities to increase sales. As small business owners we are often asked for recommendations. Read More

A recession might seem like good news for employers looking to hire: with unemployment rates up, you've got more people to choose from and the opportunity to hire at a lower price. Read More

Many brands like to treat social media like a big party at the cool kids house. Everybody's invited, and having a great time. The conversation is flowing and it's the place that everyone wants to be. Eventually, you realize that your brand is not there yet, and someone (usually someone with a big title) decides that your brand should be. So you Read More

China started building its Great Wall in the 5th century to keep out its enemies. In the 21st century, the unwelcome party being kept out by the great wall Google has built around their company is you, the local business owner. Read More