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Not long ago I wrote about the YouTube video sensation called “United Breaks Guitars.” It's a creative customer complaint in the form of a music video by a professional musician against United Airlines. (See “YouTube: Where Customers Get the Last Word.”) The interesting side note about this video is how it has set the stage for entrepreneurs pu Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social netwo Read More

Clayton Christopher of Sweet Leaf Tea talks about how to choose a business name. His suggestion: make your name short and memorable but don't get too hung up on the decision. Your name can eventually be changed if necessary and can evolve with your business. Read More

Jessica Swanson unveils 10 business marketing myths with my personal favorite as number one--you have to spend money to make money. Most of these tired old cliches keep getting dragged out at business meeting after business meeting and in conversation after conversation and it makes you wonder if anyone who repeats them has had any first hand expe Read More

As small business leaders, failure is a routine part of our day. Success depends on how we respond to these failures. As one proverb said "Fall down 7 times, get up 8." Read More

One of the most common reason stated by small businesses for not embracing social networking is that they can't measure or, worse yet, don't believe there is any solid return on the investment of participation. I get emails almost daily from frustrated marketers who want to dive more fully into social networking, but can't convince the boss that i Read More

Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search result turned up? Read More

Hoping to get a little extra word of mouth to boost sales in the slow economy? Here are 16 thing you can do right now without having to hire an agency. Read More

If you ponder whether Twitter could ever be valuable or useful or productive, read this excellent piece by Richard MacManus at the famous ReadWriteWeb. In fact, spend at least an hour a week at his blog... I just blogged about it at my AllBusiness.com blog because I was blown away by the forward thinking content. Read More