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By Lucy Harper

There’s marketing, and then there’s marketing. If you want to get the most out of your marketing efforts, it’s vital to tailor it to your potential customer base. The point of a marketing campaign is to attract new customers and entice previous ones to return. In addition to knowi Read More

By Olwen Dawe

A subject I write about regularly, and I suspect, will continue to do so… The pinch-points of start-up and how to manage them. However, on this occasion I’ve decided to call on a friend and colleague to provide her insights – and I’m delighted to be co-writing with Orlaith Carmody Read More

By Kimberly Grimms

An over-the-top busy schedule reflected on your smart phone is what greets you in the morning. Unrealistic deadlines send you on your way to lunch. Scope changes and budget cuts make for an appetizing dinner.

The challenge of strategizing a game plan with proper management Read More

By Lorien Roux

When it comes to your business and its brand, design is extremely important. Design is what brings your customer and your business together; it’s not simply a name or a logo, but an overall image or feeling that a customer has when dealing with you. When more than one person has t Read More

A Quick Response Code or more commonly called as the QR Code is a technology that allows you to read a machine readable label that is commonly used for ... Read More

You can keep your firewall up to date, applications updated and security protocols documented but users are always the main online security risks. Read More

The economic crisis, the boom of startups and acceleration of reaction times imposed by web to the companies, undoubtedly paved the way for a number of interesting innovations in management that have allowed us to overcome some of the logic of the past, as the obsessive search for the competitive a Read More

Decision making is one tricky part of everyone's life. However, it is not that hard to handle. But you have to start somewhere and these tips will help you do so. Read More

What is one mobile app that specifically helps entrepreneurs doing international business?


The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Cit Read More

How will you commemorate Independence Day? I will create a mood board for my future visit to the United States of America. Maybe I should create a special board on Pinterest for my trip to the Land of Opportunity? Read More