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Apple has just released iOS 8.1 and with the update, they make history by launching Apple Pay - a mobile payment solution that will change everything. Read More

By Alex Houg

Have you ever noticed how the ads on Facebook are usually about things you care about? It is no coincidence, you are being targeted based on your interests. When you click LIKE on a Facebook page, advertisers are able to target these interests and serve to their intended audience. Read More

U.S. technology giants have constructed international offices in Dublin in order to take advantage of favorable tax policies that are now changing. But Ireland might have enough other draws to keep them there even when costs climb. Read More

When never-is-heard-a-discouraging-word social media and marketing guru Chris Brogan goes negative, Business Process shifts. Did you feel the earthquake? Read More

Brand advocates are three times more trusted and influential than ads or other forms of media, according to brand advocacy solution Zuberance. That means that people who review your business online or talk to others about you are more likely to influence others’ buying decisions. Read More

You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching marketing campaigns. Read More

Becoming a vendor at local events is a great way for your business to get more exposure and profit locally. Here's how to easily find events in your area. Read More

We've come a long way in how we market to our customers. Here's a cool visual of the history of marketing. Read More

You see them everywhere: on the latest episode of The Voice, on the Ford commercial during the Superbowl, and they’re all over social media. But do they mean anything? Are they just a fad or will they actually move the needle on your business bottom line? Here are three ways that hashtags can be us Read More

Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build an Read More