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Little to no competition can be a great way to earn new business. However, a healthy competition can go a long way in improving your brand. Read More

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a b Read More

The long awaited PayPal spinoff from eBay was completed this week. eBay announced its plans to spin off PayPal as an independent business late in 2014. eBay is refining and re-balancing its various business arms by separating from PayPal. eBay is also selling its eBay Enterprise unit. Read More

It's true. Not every business-or every business idea in this case, is franchise-worthy. In other words, just because you have a good idea for a business, it doesn't mean you'll be able to turn it into a franchise business. Read More

It is important to distinguish between two kinds of language: objective language and subjective language. To learn the difference, please read on… Read More

Twitter has a direct messaging feature. This feature lets you send automated messages to followers. This is bad. Here's why... Read More

I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any Read More

Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox — but realizing a busines Read More

The entrepreneurial journey can be a lonely one; you are surrounded by people with thoughts of failure as taboo, by people who don’t accept taking risks, and by naysayers saying “See! I told you it won’t work!”. Staying motivated through tough times can be difficult, and you will like all entrepren Read More

Something is missing from your marketing plan and it's called an ideal customer profile. Find out how (and why) you should create one for your business. Read More