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For all the talk of scaling and hiring and growing, some small businesses will always be one man or one woman shows. But running a solo business can be a lot different than running a business with a team behind you. To make it successfully, take a look at these solopreneur tips. Read More

17 Things Entrepreneurs Need to Know. By Rieva Lesonsky

1) Happy Halloween

An astounding $69 billion will be spent on Halloween this year. Check out the infographic below from USSelfStorage.com, one of the largest self storage aggregators in the U.S., to see big holiday Halloween really is. Read More

Run-of-the-mill blog content can’t hold a candle to the power of custom, quality business blogging. Learn how to unlock the strategy behind writing your best blog post yet. Read More

You've seen the gigs on Fiverr offering you some large number of social media followers for $5. Or banner ads. Seems like a cheap way to get your accounts started with a bang. But buying followers will do more harm than good. Here are 5 reasons you should not buy followers and a bunch of tips on ho Read More

If you’re in the mood for holiday cheer and a little inspiration for your PPC and online marketing plans, look no further than our holiday planning guide for digital marketers. Read More

You want to start an online business, but not sure where to begin? Here are eight of the most critical questions to answer before you make a decision. Read More

Articles on influencer marketing are everywhere. I can hardly go to a blog on blogging or content marketing without seeing a title like “How to Market to Influencers”.

You have probably read some of them and thought to yourself that the idea is genius; and in many ways it is.
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When it comes to content marketing, are you thinking like a hunter ... or like a farmer? Check out today's video tip to see what I mean:
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Most technologists have little interest in the mechanics of starting and building a business. That’s why I recommend that they find a co-founder who loves business challenges, including marketing and finance. I usually envision a 50-50 ownership split for their efforts, but every engineer believes Read More

Small business owners have long been behind the curve when it comes to saving for retirement. A widely cited American Express survey from a couple years ago reported that just 54 percent felt they were on track to save enough for retirement. As a small business journalist for longer than I care to Read More