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Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights.

Here’s a look at the basics of mobile marketing and why more small business owners have incorpor Read More

We can learn a lot from our brethren on the fiction side of the aisle, and in Episode 175 of the Content Marketing Podcast, author and content marketing expert Erik Deckers will show us how. Read More

Remember that everything either takes time or money. If you have less money to hire someone to do things for you then you’re going to need to invest the time. Some of these strategies might take you longer to learn than others so think about which ones look like the best fit for you. Read More

Nina Keyes is the Founder and CEO of The Philly Cheesesteak Tour. The Philly Cheesesteak Tour is a sightseeing food tour that highlights Philly Culture, Philly History and most importantly, the world famous Philly Cheesesteak. Nina is a full-time teacher and mother by day and tourism and hospitalit Read More

To be successful, you’ve got to build a profitable business. That means making sure that you’re spending less than you’re making. All of this means creating and managing your expense budget. Read More

A list of 15 books recommended by serial entrepreneur David S. Rose. If you’re planning to start and build a scalable, high-growth business, get ready to fill your bookshelves. Read More

The wearables market has been gaining a lot of attention lately. But the majority of the products are aimed at individual consumers who just want to own even more cool mobile gadgets. But Rufus Labs decided to focus its wearable product, the Rufus Cuff on a different type of consumer — businesses. Read More

Shutterstock, in partnership with Microsoft, announced today it will provide PowerPoint users with access to more than 80 million professional photos and illustrations through a plug-in that works with PowerPoint 2013, PowerPoint 2016 and Office365. Read More

Google is often thought of as one of the best places to work in America, but not every company is Google. Sometimes, it can be hard to attract the same talent to your company that Google does. Fortunately, you can take steps toward building a culture like Google's, no matter your budget or industry Read More

As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our customers, and encourage prospects to purchase our products. It sends a shudder down our spine to think about landing not in our subscriber’s inbox, but in the dreaded spam folder. Read More