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You work hard to gain customers. And a simple customer retention strategy can help ensure they keep buying. Having a strategy in place doesn’t have to be complicated or expensive. Here are a couple of tips to help you develop a customer retention strategy. Read More

Does anyone else wish effective, engaging headlines would just write themselves already? Me too. Here's how to cheat at writing hella-good headlines. Read More

Social media has proven to be a powerful tool in helping to take these small business start-ups and turn each one into a success story. Read More

Think the contestants on Shark Tank have it made? Think again. Here's what getting VC funding is really like behind the scenes. Read More

By Rieva Lesonsky. Spring is here—whether it feels like it in your part of the country or not—and it’s time to refresh and renew. That applies to your marketing plan, too. Are you ready to shake it up and sweep out the cobwebs?
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With over 500 million registered twitter users and over 300 million active users, Twitter has become a social media sensation. But do you know how to get more Twitter followers without paying a dime? Read More

I love it when a new phenomenon comes around that give marketers something to worry about and to debate. I’m sure you have heard of showrooming. Even if you haven’t heard the term, you’ve probably done it.

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If it’s not immediately obvious to someone viewing your website what your business does, it’s time to rethink and go back to basics. When creating your small business website, it’s easy to get caught up in the details and overlook the obvious points. Unfortunately, many small businesses make this m Read More

Does your blog attract new business? Or does it sit there idly filled with great content but no one to read it? This post talks about how to create a blog that rises above the noise and gets noticed. Read More

As the gaming industry continues to grow and diversify, businesses have identified a great opportunity to advance their branding in new and innovative ways. Check out how companies are using online games to interact and engage with customers and colleagues. Read More