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While it’s tough to achieve widespread fame and popularity in the blogging world, it’s very possible to build a following, establish your reputation, improve your search rankings, and draw qualified traffic and leads to your site. The trick is to focus. Narrow your goals. Start small and build from there Read More

Whether you buy or sell online, you may need to watch out. Cash-hungry state governments are reconsidering something that’s long been threatened an Read More

If you want exposure, your site to function better, and to remain high in the search rankings, Google can help. Here are five popular Google search engine optimization and website design tools your business should be using Read More

There’s no way an outside consultant, or even a VP of Sales for that matter, can tell an experienced rep how to do his or her job. It’s like the old joke about trying to teach a pig to dance. It frustrates you and annoys the pig Read More

How one person became a successful professional business writer with no formal training or experience.

And his formula for how you too can do it Read More

Building better customer relationships is not just something that would be nice to do – it is something you must do if you expect to be successful in business today. This book contains 101 useful suggestions for maintaining and building relationships with your customers – starting with the next contact you make.

The 101 ways in this book are all about people and how they react or respond to others. Most of the ways deal with common courtesies that anyone would appreciate – for example, keep the customer in the communications loop, don’t put customers on hold, be accessible to the customer and do what you say you will. All of the ways boil down to good, common sense Read More

If getting people to comment on your blog has been an ongoing problem, you may be interested in this advice specifically aimed at WordPress bloggers from Heather C. Stephens a.k.a. the "clever marketer" about how to give a very clear SEO incentive to those who leave comments on your blog. Heather has even gone so far as to create a badge and recommend that you use it to promote this incentive as a way of encouraging more comments. What is this incentive. Read Heather's post to find out more.. Read More

Creating a website can be a hassle and a detriment for a budding entrepreneur, but for around $60 you can create a professional looking website and run it yourself Read More

And then I realized – with the numerous members – the Funk Brothers aren’t just a band – but a small community that made some of the best music in American history together. Don’t forget, there were, depending on your standard, between 13 and over 70 funk brothers. What are the lessons your community (online or off – it’s the same in my book) can take away from the Funk Brothers Read More

Diversity works. As interested business leaders, it is our role to keep diversity and inclusion at the forefront of corporate strategy conversations at a time when, due to changes in the economy, decreasing or eliminating these efforts are often a cost-cutting measure. Yet this is the time to delve deeper into the diversity and inclusion conversation so that when the economy turns, and our business models and talent look a bit different, we are poised to maximize new revenue opportunities and our human capital. Diversity works, and we were reminded this week that we must be continuously working at it Read More