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Those using Facebook and Twitter to engage followers and fans can have a hard time learning who their fans really are. I've outlined some tips for converting fans and followers to actionable marketing leads. Read More

Entrepreneurs - you can make a great impact by starting up a green business. a mobile phones recycling business would be a good green business idea Read More

Brenden Mulligan recently sold his 4 year old company ArtistData to industry leader Sonicbids. Watch my video interview with him to learn how important the little victories are and having someone to celebrate them with Read More

"Marketing" is much maligned, but, when done correctly, is honorable and even welcome Read More

Five basic personal weaknesses and how to turn them around in order to be an effective sales person Read More

Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined Read More

Unless you have all the clients you could possibly want right now you've probably heard you should be online marketing. That's all well and good but how do you know if you're doing the right thing or if what you are doing is actually benefiting your business in some way? As I meet more and more business owners in and around the area I hear a lot of chatter about frustrations and confusion regarding what to measure and keep track of online. The most frequent statement I get is, "I'm doing all of this online marketing but I'm not seeing an increase in sales." Here's a tip - sales is not the end-all, be-all measure of whether or not your online marketing efforts are working Read More

Up until this past week the only big game contenders in the Location Based Services arena were Foursquare and Gowalla. Then on Wednesday, Facebook introduced Facebook Places, a new feature giving Facebook users the option to let their friends know where they are via “check-ins” on their mobile web enabled devices. Let’s talk about what this means for businesses. Read More

Lately we’re seeing an upsurge in the amount of social media consultants and service providers. You’ve probably run into a few of them online…heck, you may have even bumped into one while waiting in line at Starbuck’s. They love working remotely, and we all know that the demands of being a social media doyenne can result in serious a caffeine deficiency (a concept I can certainly identify with).

There are many wonderful, qualified service providers out there, and they are worth every penny that they are charging. So the question remains, how do you separate the genuine article from the so-called Read More

A few days ago, I started a discussion with “What Are The 3 Characteristics That Set Great Sales People Apart?” followed by “How Important Are ‘Techniques’ To Sales?” I hadn’t meant to turn this into a series (or saga), but the discussion has been very interesting. For me, it has been a bit of a journey of discovery. I’ve always had an aversion to what I call “techniques” — those 68 closing techniques, the persuasion technique and so forth. Read More