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One of my long-term missions is to build a network of small business marketing consultants that are equipped to install the Duct Tape Marketing system and essentially bring an end to all small business struggles. Read More

Dan Heath and Chip Heath go to eighth grade, Google, and a Van Halen concert to find early-warning signals for big problems. Read More

Enjot this HPSugartone entry from Barney Austen. Project management can be seen as a really unexciting topic restricted to IT and engineering. Project management is highly relevant for services businesses however and their is learning that can be taken from it. Grab a coffee and read how project ma Read More

Do you hate to haggle? Do you find it insulting when someone asks you to lower your rates? How do you feel when someone says they can’t quite afford you and would you consider taking the job anyways? Read More

Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning and consistency.

Many years ago, I worked in marketing research. It was always interes Read More

According to a report distributed by the Angel Capital Education Foundation, total startup funding from venture capital funds, state funds, and angel investors totals approximately $20.8 billion annually. Surprisingly, friends and family contributed nearly three times the amount of capital to thous Read More

Like search engines, people are also constantly asking for answers on Twitter. The difference is that they don't expect Twitter itself to provide those answers, in most cases. Instead, they're asking friends and people they know for help. Sometimes, they're also asking specific companies for help, Read More

This post discusses the myth of overnight success in terms of building a brand online, or taking a brand online. Read More

Did you know that you could add video to your Google Places listing? Here is how to do it and help market your business. Read More

Most of us in the SaaS community realize that carefully tracking your Customer Acquisition Costs or CAC, is a critical component in building a successful and profitable company, but I think it is equally important to understand how traditional software sales and marketing models and SaaS models di Read More