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Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. The TRUSTe seal lifted engagement by 2% on the homepage and order value by 22%. Read More

My business partner Bronwen and Nick had their second child a few months ago. Talking to her about the activities of her baby and four year old I realised we can increase our marketing skills learning from children. Read More

Each business has 7 ages: enthusiasm, naivety, attention, maturity, expansion, leadership and exhaustion. Read More

'We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer — But to me, nothing could be further from the meaning of good design. Design is the fundamental soul of a man-made creation.' Read More

I know: You feel like you're already taking social media seriously. You're Tweeting and posting, blogging and following. You've got accounts on every site that allows you to share and you've got them all linked together. You're out there and you're social. Big deal. Read More

The Gap, once famed for its funky TV commercials, is promoting its new line of denim wear not on television but on Web advertising and social media. The new ad campaign, titled “Born to Fit,” includes no TV commercials and places a greater emphasis on Web advertising and social media — Facebook, specifically — than any effort in the retailer's his Read More

I've just read a really interesting article in PR News about how listening to and engaging in social conversations online is the key to customer relations success. I totally agree with the argument and am constantly telling my clients that tapping into potential and existing customers' 'thinking' is one of the most powerful pre-sales tools you can Read More

The Socialnomics-Social Media Blog has compiled a comprehensive list of stats from all kinds of sources to prove that "Social Media Is Bigger Than You Think." Watch the video after the jump. Read More

Following is the recap from the #smbiz Twitter chat on Virtual Assistants for small business. Special guests were @mmangen @virtualraven @dawntrenee @tara_nelson. @smbiz Q1 Explain what a virtual assistant is and why they can benefit a small business? #smbiz Read More