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Why SERM (Search engine reputation management) is an important part of brand reputation management? A post on brand reputation management highlighting the importance of brand image of your product & your company in SERPs (Search Engine Ranking Pages) Read More

Sellers need to cope with day to day realities of selling. What some may see as dirty tricks by buyers, are just daily occurrences that sellers just need to prepare for and deal with. Read More

Mobile marketing must take the cake for the most hotly anticipated 'next big thing'. 2003, back in the day, was going to 'THE YEAR', then 2004, and so on through to 2009 (which we're more than half way through). So has it arrived?? It's getting there, and the momentum is picking up. So rather than adding to the speculation and the predictions I th Read More

Pay for Performance or P4P was invented originally by Overture. Nowadays Overture is called as Yahoo Overture because of takeover a couple of years ago. To get a visitor to visit to a site than others, it has to be really visible. With more people being aware of your web site, there would be extra hits and visitors to your site given the chance to Read More

Kickstarter.com is an innovative way to find funding for small business. The site, created to aid artists, has been pegged by emerging, expanding, and struggling small businesses as a creative way to communicate project ideas to potential investors. The concept is easy. Small businesses create an online profile explaining their project and setti Read More

A great, off-beat way to locate little-known charities and foundations is through “vote for me” contests. Read More

It's important to make sure that your listing in Google maps is accurate, because even if you have not input the information yourself, the Google search engine can and often does pull information from third party sources. Read More

Do you have one? Or is your customer information hidden in lots of paper files? If you don't have a customer database, then you are missing out on an effective marketing tool that will help grow your business. Read More

As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit -- well, off topic. However, if your business sells anything online, few things are more important than your online reputation. Read More

This is certainly not the first post I've linked to on StumbleUpon for business marketing. This article, however, from Tamar Weinberg of 10e20 seems pretty comprehensive. StumbleUpon has evolved into an interesting bookmarking site that has seems to have developed an unusually high following with online marketers. The site has come up two additio Read More