This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e
Read More
Digitalsmash voted on the following stories on BizSugar
How to call to action on your website
Posted by JohnH under Online MarketingFrom http://www.seosmarty.com 5929 days ago
Made Hot by: on February 8, 2008 3:56 am
Should Congress Shut Down eBay?
Posted by suzyQ under LegalFrom http://www.targetmarketingmag.com 5929 days ago
Made Hot by: on February 8, 2008 1:04 am
Last week I read the story of how the state of Pennsylvania wants to shut down the thriving eBay auction business of single mom Mary Jo Pletz, which enables her to stay home with her 6-month-old daughter Julia, who has a brain tumor. The Pennsylvania Secretary of State's reason: Mary Jo does not have an auctioneer's license. Having sold 10,000 ite
Read More
Four Tips for Creating Emotional Direct Mail Appeals
Posted by suzyQ under Direct MarketingFrom http://www.targetmarketingmag.com 5930 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an
Read More
How to value the worth of your business
Posted by LeeAdams under ManagementFrom http://money.cnn.com 5930 days ago
Made Hot by: on February 10, 2008 1:45 pm
To get a general idea of what comparable businesses are listed for, you can look somewhere like Business Valuation Resources. However, he cautions: "With a business like yours, seeking a strategic buyer, the usual multiples go out the door." Regardless of your industry, multiples are a very dangerous way to value a business, says Cathy J. Durham
Read More
Five Tips for Marketing in a Recession
Posted by Becky under MarketingFrom http://www.marketingprofs.com 5930 days ago
Made Hot by: on February 9, 2008 12:09 am
Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do.
Read More
States trying to claim unclaimed Gift-Card Cash
Posted by LeeAdams under LegalFrom http://www.businessweek.com 5936 days ago
Made Hot by: on February 8, 2008 8:22 pm
TowerGroup estimates that of the $97 billion worth of plastic gift cards purchased in 2007, nearly $8 billion has gone unused. Just what happens to that pile of cash has become a matter of some controversy. A lot of states—roughly half—claim that at least part of the unspent balances should go to them under their unclaimed-property laws. Other sta
Read More
Discover what VC firms are really like
Posted by ArmadaIG under Raising CapitalFrom http://www.businessweek.com 5953 days ago
Made Hot by: digitalsmash on January 14, 2008 7:11 pm
This is about the guy who started TheFunded.com, a Web site that lets entrepreneurs anonymously rank, review, and post comments about venture capital firms. Not only can you use the site to find VC firms, but you'll get the inside scoop of how they'll treat you.
Read More
What Apple Can Teach You About Marketing
Posted by mssux under MarketingFrom http://www.smallfuel.com 5955 days ago
Made Hot by: on January 14, 2008 1:01 am
Do we really need another post about how great Apple's marketing is? Absolutely! I thought this was a great summary. There are a lot of things small businesses can learn from Apple's success, and most of them easily translate from the corporate world to the small business world. The strategies that set Apple apart from its competitors are strate
Read More
The 7 Interview Questions You Must Ask
Posted by dobbie under Human ResourcesFrom http://www.bnet.com 5956 days ago
Made Hot by: on January 14, 2008 1:33 am
There are no magic bullets when it comes to job interview questions, but the way you structure your queries is important: It's the interviewer's job to create a framework for the discussion and prevent it from running off the rails. Every company's needs are different, but a good basic strategy is to ground the interview in questions about past
Read More
Solving Customers' Problems to Create Relationships by Mike Moran
Posted by Jenny under Online MarketingFrom http://www.smallbusinessnewz.com 5957 days ago
Made Hot by: on January 13, 2008 10:42 pm
The Web is ushering in a new way of communicating with customers, but instead of the breathless hype of the old days designed to make one sale, we need to solve a customer's problem to create one relationship. If we truly help people, you can be sure that few of them will remember to buy from us. Unfortunately, more and more of our target markets
Read More
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”