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In today's world of two-earner households, 1.87 children, and a myriad of obligations and scheduled activities, the average American's plate is already brimming with more than a fair share of time-draining responsibilities. An American Psychological Association (APA) 2007 poll shows that "one-third of Americans are living with extreme stress an Read More

At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs Read More

IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprie Read More

Even as oil prices surge, the housing market contracts, Wall Street reels and multibillion-dollar deals falter, small businesses are flourishing and, in fact, are helping to buoy the economy, experts say. Last week, for example, a monthly report showed an increase in private sector employment in October of 106,000. That included a surge of 63,000 Read More

If you're in the middle of a homepage design review like we are here at MarketingSherpa, you know there's a lot to consider. Here's a handy checklist of eight improvements worth testing. Read More

A great summary of the latest in search engine optimization. For example, find out what Google thinks your website is about by using the Keyword Tool. Plus, it's not directly stated, but if you've got a web videos, host them on YouTube rather than use your own bandwidth. It's more likely you'll show up on the top of Google SERPs. Read More

Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer Read More

According to the latest Annual Holiday Survey commissioned by Deloitte, gift cards are seen as the top gift purchase for four consecutive years, with 69 percent of the consumers planning to buy them this year, compared with only 66 percent in 2006. The respondents plan to buy an average of 5.5 cards, compared with the 4.6 cards last year, at $36.2 Read More