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False, spammy and ill-supported claims invade this industry. Here’s what to watch for. Read More

Content syndication is worth the investment of time and resources. It increases awareness and credibility, but it also drives website traffic and enhances PageRank. Read More

“Sales is a ballet; a high-wire act.” “Sales is measurable, predictable replicatable science.” Two different theories. I believe they are both correct. Here’s why…
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A lot happens when you own a business, especially a small business where you are involved in the day-to-day more than larger companies. Honestly, I don’t mind putting in long days, because I have a sense of Purpose. It doesn’t always feel like ‘work.’ Read More

Running a business is hard work. Ask anyone who does it, and they’ll tell you, it’s no joke.

You know what else is no joke? Two kids.

I have acquired two kids – as a stepmother – and my singular conclusion to this massive change is that it’s been interesting.
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I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ Read More

I support anyone who wants to strike it out on their own, but I also tell them the reality of doing so. Not everyone is cut out to run a business. Some jump on the startup wagon because the can, not because they should. Read More

In case you haven’t noticed, social media is constantly changing. I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media.
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Perfectionism is a problem for me. It’s a problem for many business owners, which is why some struggle to accept excellence – and why some are hesitant to enter the social sphere, altogether. I’ve been working on this the past year. Read More

I find the best clients – the ones who actualize results by outsourcing social media – are those who consider us their partner. And, they all have one thing in common… a result to achieve! Yes, they have goals.
Here are some examples…
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