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Good news on the retail front as we head into the 2012 holiday shopping season: Seventy-five percent of retailers in a Hay Group survey expect their sales to increase compared to 2011. The survey focused on large retailers, but their optimism is a good sign for small business owners, too. Now, how Read More

What HR actions have the highest impact on your small business? A new study by the Boston Consulting Group found it’s not what you think. The study looked at how a variety of different HR functions, such as onboarding, retention and work-life balance, correlate with companies’ revenue growth and pr Read More

Along with research findings from digital intelligence firm Compete, you'll get tips on tweaking your marketing offers to engage more effectively, selecting an advertising option based on your business goals, and building your community by sharing your expertise. Read More

Is your small business involved in the travel industry? Then there’s good news ahead: A new study, the MMGY Global/Harrison Group 2012 Portrait of American Travelers, found that despite continuing economic uncertainty, Americans are recommitting to the importance of travel and willing to spend mone Read More

If your small business is a restaurant, retailer, salon or bar—the type of business that relies on local customers and word-of-mouth—you’ve probably had some experience with review and ratings site Yelp!. How much weight do Yelp! reviews carry with consumers? A study by University of California, Be Read More

There are many different ways to convey the essence of your brand with a logo. One is through an image, or an icon. Some of these are literal, some abstract . . . but designed to convey who you are, what you do in a single mark. In today’s blog, am going to take a look at some of the great icon or Read More

Is your ecommerce business hoping to compete with big retailers and e-tailers this holiday season? If so, you already know that offering free shipping can make all the difference in whether customers click “buy” or just leave items sitting in their online shopping carts.
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You know those logos that are so simple, but say it all. There are heaps of them around. We’re gonna take a look at some of the greats this week and examine how these logos express the essence of branding for each of these companies. Read More

As we gear up for the holiday shopping season, mobile shopping is one of the hottest trends to watch. Almost 90 percent of mobile users report either regularly or occasionally researching products on a smartphone or tablet, according to recent research from Prosper Mobile Insights. Two-thirds regul Read More

Have you ever seen a haul video? If not (and you’re not a teenage girl), don’t feel bad. Haul videos are amateur videos where young women (for the most part) sit in front of the camera and show off their recent clothing, accessories or cosmetics purchases, describing each item in detail and talking Read More