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If your business relies on local customers from the neighborhood and surrounding areas, then you need to know about the importance of local search to consumers. According to a new survey by YP, local search is becoming widespread, and shifts in how consumers rely on how local search will affect bus Read More

The recent presidential election seems to have put small business owners into a tailspin—at least, it has if the latest Wells Fargo/Gallup Small Business Index is any indication. In November (post-election), the Index dropped to -11, down from 17 in July. Entrepreneurs have not been this pessimisti Read More

The holiday retail season is heading into the home stretch, but there are still plenty of Americans who haven’t checked off every item on their gift lists yet. How can you attract them and what motivates them to buy? The PeriscopeIQ Second Annual Holiday Shopping Survey has some useful insights abo Read More

How can your small business reach the elite group of high-achieving small companies? Online marketing is the key, suggests a new Forrester research study commissioned by Act-On Software. In the face of continuing economic uncertainty, the study, “Driving Revenue in a Volatile Economy, found that th Read More

If you don’t give your employees feedback on their performance—whether on a daily basis or, at least, at performance reviews—they’ll never improve. Then why do so many entrepreneurs do such a horrible job of providing feedback?
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Do you own a family business? Do you have a business partner (or more than one partner)? Do you hope to sell your business and retire on the proceeds one day so you can spend your time playing golf? If the answer to any of these questions is “Yes,” then you need to be thinking about a business succ Read More

Just how mobile are U.S. shoppers getting? Extremely, according to a PCMag roundup on the results of the Black Friday weekend. On Thanksgiving Day alone, PayPal statistics showed that mobile payments via its service were up by 173 percent compared to last year. Black Friday itself saw an even bigge Read More

Where are Millennial consumers spending their money? Boston Consulting Group recently conducted an in-depth survey of Millennials (age 16-34) and older consumers (age 35-74) to compare their behaviors and attitudes. The study, Millennial Passions: Food, Fashion and Friends, has some valuable insigh Read More

Does your small business have plans to celebrate the holidays? As the economy shows signs of improvement, the recently released 2012 American Express OPEN Small Business Holiday Monitor finds small business owners are feeling more festive than they did in 2011. Here’s how other entrepreneurs will b Read More

If you’re like many small businesses—and especially retailers this time of year—sending out emails is a huge part of your marketing strategy. But how can you ensure your emails get opened, and clicked on, among the deluge of messages swamping recipients’ inboxes? Email marketing provider GetRespons Read More