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Are you spending a lot of time on social media hoping to attract more shoppers to your ecommerce site? That’s great. Just realize that search engine optimization and email marketing are what really drive shoppers to buy online, according to the EQ2 2012 report published by Monetate and reported on Read More

If your small business has received loans or lines of credit from a community bank—or was hoping to do so—you might find it becoming more difficult. Inc. recently reported on a coming crunch that is hitting community banks, with possible ill effects for small business owners who depend on those ban Read More

Every person who runs a small business knows it takes fortitude. Starting and running a business is not for the faint of heart. To the uninitiated, running a successful business looks easy, just like watching the Olympic gymnasts do flip after flip on the floor exercise. So many people armchair Read More

For local small businesses such as restaurants, a strong online marketing strategy that encompasses a website, mobile, and social media can make or break the business. Unfortunately, most independent restaurants are falling short in key areas of online marketing, reports The 2012 Restaurant Interne Read More

As election season begins in earnest, how are small businesses feeling about their own—and the nation’s–economic outlook? Capital One’s second quarter 2012 Small Business Barometer, a quarterly survey of U.S. small businesses, asked entrepreneurs about their current financial conditions and what th Read More

Looking for ways to boost your SEO, fine-tune your link-building strategy, and build relationships with bloggers? Mandy Boyle shares tips and resources to get you started. Read More

Check out this week’s Friday Small Business Roundup for tips and ideas to help grow your business, such as generating leads on forums and marketing to affluent male shoppers. Read More

Everyone knows that a huge aspect of Apple’s success is their remarkable store strategy, complete with the ‘Genius Bar’. These stores have, from the very beginning, exemplified a new standard for an in-store customer experience. Read More

Conventional wisdom has long held that men don’t enjoy shopping. Well, the Internet has changed all that. A new study by iProspect polled affluent men (those 18 and up with household incomes over $100K) and found they’re embracing online shopping. Here’s what you need to know.
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Despite the numerous pressures and challenges of today’s operative environment for small businesses, there is a new state of being for many small business owners: much more satisfied. A new Gallup poll shows that small business owners’ satisfaction levels have returned to the same level as 2008, wh Read More