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Among the most important tasks of digital marketers is bringing their brands to life. Part of that task involves being personable and relatable-someone users can identify and engage with comfortably. Sounds obvious, right? Well, despite knowing that, many still struggle to cultivate an engaging soc Read More

Buyer journeys today are reliant on both self-service education and "guided influence" from brands. Let's look at four ways that marketers can strategically plan their consumer decision journeys to provide optimal value and guidance to their audiences. Read More

Do you want to get noticed more on Twitter? I recently started using the Twitter GIFS image option after I noticed Ryan Biddulph onTwitter using them to thank me for sharing his tweets.

The images were awesome and really got my attention. Then Sam Hurley got my attention with his GIFS to me and Read More

Looking for great content to share on Facebook? Here's how you can find a never-ending supply of Facebook content that’ll spark exponential growth. Read More

You just poured everything you had into an epic piece of content. You spent hours Googling information and examples. You toiled over the perfect way to organize and present the information. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertain Read More

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by tr Read More

Whether you're just now starting a business or are a seasoned entrepreneur, it's important to know yourself. Have you taken a good, hard look at your strengths and weaknesses? Read More

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect y Read More

Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Luckily, we live in a time where productivity hacks are easy to find. Even easier than catching Pokémon. Read More

Let’s suppose you have already built your blog, optimized your website for search engines, and initiated participating and boosting your content via social media. What’s the next step? Converting your website traffic into leads of course! Read More