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Ever had that awkward moment when you see an advert and go ‘Oh no, guys, just no’? Sometimes, negative marketing campaigns can deliver great results, though often it’s met with controversy and condemnation. Marketing might be all about getting it right, but these are five campaigns that failed mise Read More

While the ultimate goal is to build an unconditional love for your brand, a bit of promotional merchandise (swag), and a “wow” experience go far in accomplishing this goal.

The key to customer retention is fostering a climate of customer delight – a tribe of users who love your product Read More

Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.

If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their client Read More

I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying ... Read More

Companies are adapting to the new "digital languages" to carry out their online marketing strategies. Using emoji is growing at a rate such — the annual rate in 2016 is more than 770% — many brands are already talking about "emoji marketing". You want to know why? What are the reasons?

Read on t Read More

If you’re running a business, working in a business, or trying to be better at your job, then you probably want to be more efficient. It’s not something that you sacrifice health and happiness to achieve (got to have that balance), but being more efficient in your workday is probably something that Read More

Lead generation is the key to attracting new leads with the potential to convert. Whether it's online or offline, generating leads is the gateway to keeping a business afloat. Although many marketers today focus solely on content marketing, lead generation is more than just that. Read More

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses wi Read More

There is a question I am asked often.

What social media network should I be using? And guess what? Everyone wants a black and white answer.

The reality? Read More

Small business owners know the power of personal connections. And connecting online via social media has never been easier or a better way to market to potential customers. With more than 78% of people with a social media profile in the US alone, now is the time to reach your audience via various s Read More