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Social media is a great place to market your business, especially if you’re a small business. It doesn’t limit your traffic or reach, and allows you to connect directly with buyers without having to invest large amounts of money. By optimizing your approach to social media marketing, you can indefi Read More

It’s not easy staying on top of the content game. Not only do you have to write material which is consistently high quality (which can take a lot of time and effort), but you have to do so several times a week or more; even experienced teams can struggle to keep up with a demand that relentless. Al Read More

Email remains among the most efficient and cost-effective ways for an SME to promote itself and generate business. Here are five email marketing best practices. Read More

Social networks have been with us for just over a decade but it feels like forever.

When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. M Read More

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again. Read More

The foot in the door technique is as old school as it gets when it comes to selling. Its core principle is one that can be used in almost any industry. Read More

Many businesses have realized the potential of content marketing for getting clients, building brand authority and driving sales. And yet, marketers are under pressure to validate their content marketing efforts using financial formulas. Read More

This is a guest post from Jay Pitkänen
For some people email marketing is very much alive! Find out what you need to stop your email open rates from taking a nose dive. Read More

One of the most demanding challenges facing all businesses with content marketing strategies is producing content. For larger businesses, it is the task of finding a steady stream of topics to write about, while smaller businesses have the added burden of finding time to actually produce the conten Read More

Looking for ways to use visual content in your social media strategy? Here's 9 visual marketing ideas guaranteed to keep your audience coming back for more. Read More