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When starting a business there's a lot to think about, not the least of which is how you'll brand your business and utilize the internet to promote it. Thankfully there are several easy-to-use tools that can help you secure social media accounts, build a beautiful website, and solicit a logo and ot Read More

As we start designing our content marketing strategies for 2017, here are seven trends to keep in mind that will shape our world next year.
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Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about diffe Read More

How to use the scarcity marketing principle with your online marketing to trigger your audience to click and respond to your products and services. Think about it, when you make something unavailable, you build value and create tension emotionally. People want something that is not going to be avai Read More

We often forget about LinkedIn, the professional networking platform that resembles many other social media networks, but with one key difference: it’s designed to connect you with professionals and influencers in your industry. Read More

You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. Read More

Marketing strategies for today’s world include several online sources to spread brand recognition and boost traffic. While it is an obvious choice to turn to social media for a marketing campaign, there is a little-known online marketing source you can also implement in your next campaign to keep u Read More

Dubbed “10x” by Moz, interactive long-form content is the medium of the moment. But whether it’s GIFs, infographics, white papers, or anything else, great content is always born from a great idea, not a medium. Read More

Trying to increase Twitter engagement? Here's 47 things to tweet about to electrify your audience and keep them coming back for more. Read More

A common request I hear from aspiring entrepreneurs is for an assessment of their latest idea. I don’t even try to assess things at the idea level, since I can’t read minds. I can assess execution plans, if you have any. Yet I believe that business success is more a function of the person than the Read More