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Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

In this article we look at why the free trial is so important and how it is one of the best ways to market your product. We also run through some of the do's and don'ts when offering a free trial. Read More

Social Media is a great vehicle to drive relevant traffic and build links. Like a good infomercial, it gets people's interest. SEO is about attracting those who are already interested. The difference between the two is huge. Learn about the common mistakes a lot of businesses make in this area...en Read More

One of the most challenging aspects about business ownership is the sense of isolation that come from "going it alone", and, if not managed carefully, it can become all consuming. Here are some tips for managing the trials and tribulations of working alone and being your own boss. Read More

Is it enough to simply have a job, an office or organization to work in, and get a get a cheque and the end of the week? Not anymore. A workplace however large or small has to be driven by efficiency and achievement that manifests itself in the form of tangible results for the organization... Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More

By now you’ve heard all about Google’s newest search phenomena, Google Instant. The big question is how this change will impact your own SEO strategy. Sure, when the news first broke, there were the classic “SEO is Dead” blog posts and articles. But now that the dust has settled, the picture begins Read More

Learn the important of having a creation story when building your brand. An interesting creation story is one of the most important building blocks of a strong brand. Read More

Nobody can deny the power of GaGa.

Since bursting on the scene in late 2008 she’s proven herself to be an adept singer-songwriter, businesswoman, and marketing phenom. So…it’s obvious there’s more than a few things she could teach start-up entrepreneurs. Read More

Employees are your most important asset in any small business. Learn some key considerations when employing people into your small business. Read More