BizSugar.com › Global › 8 Ways to Leverage Locals for Your Content Marketing Localization

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. But if you’re grasping for inspiration in your own region, how can you come up with anything new for a foreign culture? Here are 8 ideas to create customized content using local resources.