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In a world where consumers are exposed to over 5,000 advertisements a day and attention spans are dwindling, the ability to grab your audience’s attention is becoming increasingly more difficult. Now add in the additional goal of creating an ad that is so powerful (smart, funny, etc.) that the vie Read More

Predictability is one of the most important attributes of any business. Owners, investors, and acquirers all want to be able to see a reliable stream of profits well into the future.

But almost by definition, predictability can be boring. Those same owners, investors, and acquirers wan Read More

This past weekend, we went to an amusement park.  One of the rides I always enjoy is Bumper Cars.  At this park, the ride was set up differently, there was Read More

Social media helps non-profits brand awareness by connecting & promoting their organization, their cause, the personal stories of volunteers and beneficiaries. Read More

Fight Club Meeting are those kind of meetings that can boost productivity. They're messy, bloody, and raw but at the end they're much more effective than those professional ones. Find out why... Read More

Sales people often have difficulty answering this question, which should not be the case for such an important element of their success. On the other hand, there should be a bit more clarity by what is meant by "average Sales Cycle". Read More

Social recruiting has taken the US by storm and most recruiters in that part of the world now believe this is a revolution that has come to stay as part of the industry... Read More

Anxious consumers will have to swipe their credit cards and debit cards a little longer, as both VISA and MasterCard have given retailers an extension to implement the “Chip and PIN” system that better protects against credit card fraud and identity theft. Read More

You can work to get the upper hand by making your office better for your health. To help you get started, here are 10 tips to make your office healthier. Read More

The rumblings you may have heard are true: call tracking reveals granular data – down to the PPC keyword level.

Whether you’re spending $600 a month on marketing or six figures, it’s imperative to know how your online marketing efforts effect your offline sales conversions (phone leads). Read More