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This is odd: people frequently purchase products that they know they don't like very much. This is why they do it. Read More

Unfortunately, we live in a world where there are scammers, cyber bullies, malicious hackers and downright criminals who want to take advantage of unsuspecting individuals. So, how can we as women run promote and run our online businesses, while keeping our privacy, safety and security intact? Read More

As a small business owner there is always stuff to do. – ALWAYS. My mental to-do list has no end. Taking time off is crucial - and here's why you can feel good about it! Read More

We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus.
But what about the SPAM that isn’t so obvious? The emails from people we handed a business card to at a Chamber mixer (and did not give permission to be added to their list) or who friended us Read More

Despite all the gloom and doom around today there are many opportunities to ensure success with the marketing of your brand. Yet some small business owners resist change and let the potential opportunities fly by only to be grabbed by a competitor. How do you think about new opportunities. Read More

Marketing videos are a fantastic way to create original and shareable content and right now, they are ranked really well by search engines. But more than the SEO benefits, a good marketing video will help you to engage with potential customers that don’t want to read all about you. Read More

I invited Briana Myricks to write this guest post. When I heard her story, I knew that all writers – not just blog writers – will relate to what she experienced. I am curious to hear your comments once you have read her post. Read More

Learning what not to say can be more important than knowing what to see in business - and in creating a marketing communication strategy for your business. I watched a commercial for Nutella - the hazelnut spread - and thought of some lessons for small businesses on how to effectively market themse Read More

Choosing to fire a client is never an easy decision. As small business owners, oftentimes we feel compelled to work with whoever will pay us, because for most of us getting a new client is not an easy feat. But continuing to work with a client who is a bad fit is really a disservice to everyone inv Read More

Having a blog and jumping aboard the social media bandwagon is all very well, but it takes time and time is still money. How do you measure social media success? How do you know if it's all worth the effort? How do you measure ROI? Read More