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I think there comes a time in our careers as business owners/entrepreneurs/self employed folks that we have to ask ourselves – “what do I really want out of this?”
Do I simply want to go to a job every day? Or do I want to be a REAL business owner/ entrepreneur? Read More

Everything we do in business is marketing; from how we answer our phones, to our billing, to how we treat future and existing customers. Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us Read More

How was your 2010? If you’re like most people I know, it wasn’t exactly a banner year. to put it politely. So, what are you doing to make 2011 better? Have you reviewed, analyzed and tweaked your business or marketing plan? Have you committed to a new strategy?

If you don’t know where to start, Read More

Some quick tips for entrepreneurs on the benefit of small changes. What small changes are you making this year that will make the biggest differences? Read More

Three things you need to consider before trying to advertise like McDonald’s. Good advice for what you should know before investing in advertising for your small business.

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With money tight these days and all of us trying to achieve more with less- planning is more important than ever. Here are 5 EASY steps you can take to make your marketing more productive, efficient, and cost effective Read More

I'm Heidi. A Biz Sugar Groupie and VOTER!

I'm back for the final part of my trilogy: an outsiders view on succeeding on Biz Sugar.

Today it's about comments. Respond to them and build good will. Get loyal readers and VOTES! Ignore them or don't bother to answer and don't be surprised if the opposite happens Read More

Old school advertising is dead! It doesn't work. This is a great article that describes some best practices for print advertising that will get you better results. Read More

Written by a marketing strategist and coach who deals with business owners all the time who want to know if Social Media is right for their business. This article outlines the 3 most popular questions business owners have about using Social Media to grow their business and answers them. Read More

As business owners – especially during these tough economic times – we can be tempted to take any job that comes our way. But the fact is we serve one niche, or deliver one product, service or a combination of the two better than any other. In order to serve our customers, our company and ourselves best we need to stay true to that. Read More