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The combination of the rapidly expanding global fashion & beauty industry and the internet is providing lucrative opportunities for developing countries. Read More

One of the best lessons I’ve learned when I first started managing businesses, is that in order to maximize income for the company I had to look into multiple incomes streams to increase revenue. Read More

Having a social media strategy that fits into your overall marketing plan is vital to building a successful business. Always keep your brand in mind. Read More

Of course you would. You would actually want to read it immediately. And your customers are no different from you. Read More

Susan Oakes is the owner of M4B Marketing. Susan's Small Business Marketing blog is dynamic, always insightful, full of great ideas and will show you Read More

Is improving your Klout score a part of your overall business strategy? Does Klout have the added benefit of building awareness and relationships? Read More

When democracies lose economic power democracy is weakened. America and Europe are suffering from lack of vision and strategy while China's tactics are working. Is China’s geo-strategic policies making them the winner of the global chess game? That would be a set back for democracy. Read More

With Chinese medicine they look for and treat the cause of problem rather than just treating symptoms.By finding and treating the cause it can stop the problem recurring which is what we want isn't it?This way of treatment can also be applied to small business marketing problems or challenges. Read More

Selling guru Zig Ziglar believes that preparing for sales calls is critical. “If you don’t know where you are going, you will probably end up somewhere else,” he writes. “You have to have goals."
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Asking for a referral from your customers or clients can be tricky. Here are the do's and don'ts for how to ask and how to ensure you get one from your customers. Read More