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Even on the professional front, women need a set of skills, somewhat different from their male counterparts, in order to succeed in their career. Read More

“Not Getting Sales Leads? Revisit Your Calls to Action,” a recent post on the Nimble Marketing blog, suggests some targeted ways to write website and email copy that generates more sales leads. Here are some strategies that the blogger, who is identified only as “Todd,” suggests.
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Read about the two essential elements in B2B marketing subject lines that boost open rates by 22% and 34%.

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Much focus is on leads, conversation etc to get new customers. But what happens after they buy. How much time do you spend on customer retention? Speaking to one small business owner this week he didn’t know. Here are a couple of tips to help. Read More

Remember that scene in The Graduate where the neighbor tells Benjamin to get into Plastics? Well, one word will change your Search Engine Optimization: Pictures Read More

Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the lifeblood of our economy. But every so often, I try to give them a reality check, just to keep their feet on the ground and their nose to the gri Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

Google AdWords is a great way to drive traffic and sales to and from your website. You have probably heard all that before, so let’s get straight to the point:

There is a multitude of AdWord agencies and consultants. It can be hard for someone not working within the digital marketing field to kn Read More

I was recently asked to contribute to a post about how Technology has improved my working life and I realised so many ways things have changed over the years which have changed the way I can work, speeded processes up and even now allow me to be able to work from home but for companies all over the Read More

New customers are looking for real differences when making buying decisions. Otherwise they look at price. See if your products or services have a real reason for being. Read More