BizSugar.com › Online Marketing › Should Branded Visitors Outweigh Non-Branded?

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is great growth!), but she wanted to know what kind if breakdown they should be looking for when it comes to the keywords being used to drive traffic. Should their branded keywords and visitors outweigh non-branded? Should the opposite be true? Should the two be roughly equal?