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Interviewing a new employee is sort of like a first date. Everyone tries to put their best foot forward and it can take weeks or months to discover what that person is really like or if they are a good fit. Read More

I was a wholesale diamond trader for 25 years. I worked deep in the heart of the famous Forty-Seventh Street Diamond District of Manhattan. When I tell people this, the first thing they ask me is, “Is it true that you guys make handshake agreements for millions of dollars?” Read More

Blogging and content marketing is a great way to build your list and fuel your email marketing campaign. The only trouble is that it can be difficult to get any traction in your niche if you’re just starting out. So Read More

Before writing a succession plan off as just another tough decision, consider this: While 81 percent of family owned businesses want the business to stay in the family, studies have shown that without a succession plan in place, 70 percent of family businesses don’t survive to the second generation Read More

How do I make more money without having to generate more traffic. Traffic is the lifeline of your business but it is hard work. People spend thousands, even hundreds of thousands of dollars to drive traffic to their business. Read More

I believe with the saying that “first impression last” and I think this is true with Product Launching. People usually remember new products because of its unforgettable product introduction and this is why it is very important to make this very first stage of marketing to be well planned. Read More

Content may still be king, but relationships are definitely queen.
No one can vouch for this better than blogger, Ti Roberts who gained nearly 2,000 visits, 400+ Facebook likes, 117 Retweets and more shares in just 3 weeks of re-launching her blog... Read More

Helping employees understand their purpose within their roles, and that of the company, bonds them much closer to the mission of the company. Read More

With 42 million Facebook Pages, over 140 million Twitter active Twitter users, 178 million LinkedIn users out there, many startups and other social media newcomers are asking a pretty heavy question: Is the social media universe just too crowded and too loud for someone just starting out to have an Read More

A question that I often hear debated these days is whether a new startup should focus on growth or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the money went to growth. Read More