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PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder: In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.”

The entire process is getting smarte Read More

In our Phase 4, I'm going to share my secret list of essential WordPress plugins which are personally tested and active since a long time on my blog. It's been years since I'm into blogging. I have used many plugins time to time, some of them were helpful and some were not. Read More

Like all content marketers, you are probably crunched for time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those nice-to-have tools abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help y Read More

LinkedIn is great to find clients if you're working in B2B, or building a personal brand.
Use these 5 tips to become a LinkedIn star. Read More

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge reveals startling new research that shows how Google telegraphs in advance which search results are most likely to become possible featured snippets. Read More

How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? Read More

Developing a products calls for a well planned road map; any glitches at any stage can prove costly - both in terms of money and time. So, certain strategies need to be followed to speed up product development and to launch the product on time. Here are 6 important steps that can help you accelerat Read More

Social media marketing has a new king—Instagram. With over 400 million users and a rate of engagement trumping that of both Facebook and Twitter, it’s not at all hard to understand why. If you’ve visited your Facebook newsfeed lately, chances are you were flooded by so much noise that you forgot wh Read More

Almost every blogger is now using social media networks to maximize the popularity and reach of their blog posts.

If you think that the use of social sites is limited to sharing the content when it is first published, then you’re wrong.

A good practice is that you need to keep sharing your ol Read More

Browsing through Google Analytics or any PPC platform can be overwhelming.

There are more metrics than you can count.

There are clicks, impressions, views, unique visitors, conversions, and of course, cost per conversions.

I could go on and on.

The fact is there are too many metrics.
Read More