BizSugar.com › Marketing › How to Create Content Personas That Help Everybody

Like all content marketers, you are probably crunched for time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those nice-to-have tools abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization.