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Jeanne Bliss’ father sold Buster Brown shoes and when he retired, there was a line a mile long of life long customers that he served from the first “little piggie” down to the last. We all remember the days of the local small business owner who had relationships with their customers. - See more at Read More
Even if you’ve been in business for a while, it’s never too late to start a positioning map. There are so many to choose from, that you’re probably overwhelmed by the entire process. - See more at: http://diymarketers.com/use-a-positioning-map-to-differentiate-your-brand/#sthash.SOhv8wE7.dpuf Read More
Videos are HOT HOT HOT! Everyone says you should do videos to market your business. I’ve done a few and will continue to do them — but I just HATE myself on video. I hate myself on any recorded media at all so that’s why I’m asking you to send me YOURS. - See more at: http://diymarketers.com/sen Read More
You wouldn’t dream of opening a brick and mortar business without at least putting a sign up on the door. You might even get a billboard telling people exactly which exit to take to get to your restaurant. Yet, so many small business owners think that if they put a web site up — their ideal custo Read More
One of my goals at DIYMarketers is to make sure that you know about some of the cool tools out there that will help you get and keep loyal profitable customers. Today, I’ve got a guest post from the team over at All Things CRM. All Things CRM is an easy-to-understand resource where you can learn Read More
I’m not ashamed to say that I’m a complete gadget and technology geek. Where some girls love buying jewelry, I love trying new tools and apps just to see if they help me run my business, my life and my marketing operation any better. I also LOVE playing the “value game” of finding a tool that hel Read More
It’s Market Planning Time! I know that all of you guys are just so excited about the prospect of trying to figure out exactly what magical marketing thing you can come up with for the next year that’s going to bring your business up to the level it deserves.

Whether you’re at a fortune 500 or s Read More
We have been a global market for a very long time now, and we’re always talking about connecting with our customers. There is no better way to connect with your international customers than by writing for them in their own language. - See more at: http://diymarketers.com/translation-of-marketing-m Read More
In this series of posts, we’re taking on the challenge of doing exactly that – step-by-step. In the first post, we simply got our arms around the fact that a competitive advantage was quantifiable and objective, not claimed by another competitor and NOT a cliche.

- See more at: http://diymarke Read More
This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith. You can see a summary of the book review as a feature video as well.

- See more at: http://diymarketers.com/find-your-competitive-advantage-1-the-introduction/#sthash.bR3pkAGb.dpuf Read More

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
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Adam Connell @adamjayc Goes from Guitarist to Guru

Adam Connell's career didn't start out like most in the marketing field. Today, he's the operations manager for a U.K. … More
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