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One of the big reasons organizations shy away from blogging and social media is the constant requirement for fresh content. Like any marketing channel, social media channels need to be primed in order to deliver an audience. - See more at: Read More
No matter how many degrees you have or maybe even an MBA – no one really teaches you HOW TO BE A MARKETING MANAGER! This has always been a peeve of mine. After getting a marketing degree and then an MBA – I learned a lot about theory, strategy, buyer behavior, multivariate regression and segment Read More
If you’ve been following this “Competitive Advantage” series (an introduction and what’s important to your customer) , you might have noticed that it’s not that easy to come up with a really good competitive advantage that will get your ideal customer to choose you. - See more at: http://diymarkete Read More
I received this article from Kevin Baker, my1voice Product Marketing Manager for Protus ( He outlines a wonderful new voice communications tool that can help your small business look and feel like a larger organization while maintaining customer intimacy. - See more at: http://diy Read More
Last week Zane Safrit wrote a fantastic article on Small Business Trends that really got me thinking about word-of-mouth marketing. The title was “16 Things You Can Do Right Now to Create Word of Mouth for Your Business.” - See more at: Read More
I recently did an inventory of all the SEO tools I’ve used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents. While it’s great to know that there are multiple tools available on the market to solve any SEO need, I wanted to bring the list down to the 10 essential SEO tools for sma Read More
Welcome to DIY Marketers. Have a seat… Get some ideas… Recharge your batteries. Get the tools you need to do your best work now. - See more at: Read More
What are you doing with all those digital or virtual relationships that you’ve built up over the months or years on social media? If you’re still asking yourself the question of how social media is going to make you money or help you reach more customers, chances are you’re not doing enough to mak Read More
The start of a new year is like waking up on the morning of the best day of your life. It’s a clean slate. Each year is a new beginning; brimming with ideas and opportunities. - See more at: Read More
In today’s #DIYMKT Tweet Chat we confronted the issues of connecting with customers. We all know it’s good to connect with customers, but actually doing it leaves most of us a little confused. - See more at: Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Emily Brackett @VisibleLogic Takes a Brand New Approach to Business

Not everyone can take the unique approach Emily Brackett does to her business clients each day. With a BA from … More
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