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Building referrals is just as important now as if was in the past. In fact, I think it’s much easier and more cost effective now to develop and build those relationships than it had been in the past. What I think is more difficult is keeping those referral conversations alive and focused. Read More

Avatar Posted by ivanastaylor under Online Marketing
From 5 days ago
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Today, I wanted give you a list of some of the marketing gurus I follow, their messaging and what makes their offers so appealing. Hopefully you’ll learn how to put some sizzle in your sale without selling your soul. Read More
It isn’t necessarily a good idea to lump all women into one specific category. Some women love beauty products while others love hobbies that many men enjoy. Read More
In September of 2014, Canon Imaging launched a brand, spankin’ new printer — the MAXIFY. As part of their launch strategy, they reached out to a handful of small business influencers to help them get the word out to their communities. Read More
Google AdWords is, at this point, the largest and most-used format for Internet advertising. Yet, those AdWords links have been around so long that many web users have simply learned to ignore them. Read More
Business owners often assume that once their mobile app is finished, the work is done. However, building the app is really only the first step in the mobile app process. Read More
It’s easier and faster than ever to get the word out about you and your company and expertise. One of the fastest growing trends in marketing is “Guest Posting on other blogs.” Read More
My company specializes in developing group purchasing programs for local governments and educational institutions. I’ve wanted to revamp our collateral material and website for the better part of the last year. Read More
The answer to this title’s question is, in a word, it’s HUGE! The marketing strategy must reflect and be and integral part of the company’s overall strategy, which is essentially, the CEO’s strategy. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Susan Oakes Takes the Small Business Path @m4bmarketing

After a career in big business, Susan Oakes has taken the small business path. This week's BizSugar Contributor of the … More
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