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I read somewhere that the number one predictor of profitability was actually having profits as a goal. That seems obvious, yet many small businesses aren't that specific about what success is and hence, the goals they set often go unachieved. - See more at: http://diymarketers.com/how-to-define-su Read More
If you're one of the people who has recently lost a job you may be considering doing some freelancing while you look for a new position. And if you get busy enough - you may just discover that freelancing is a lot more fun and rewarding than going to "work." - See more at: http://diymarketers.com/ Read More
Are you so busy creating content for your blog that you're missing out on those simple things that can really make a difference in building your community? Take the next 30 minutes and do these things to better build a loyal following. - See more at: http://diymarketers.com/diy-task-list-small-but Read More
We held out first #DIYMKT tweet chat on Monday March 30, 2009 from 11:30am -12:30pm EST. I don’t know about the people attending, but I found it an amazing experience. - See more at: http://diymarketers.com/tweet-chat-summary-marketing-mavens-marketing-resources-marketing-ideas-revealed/#sthash.Z Read More
If you’ve been using Twitter lately, you may have noticed tweets with hashtags in them. They look something like this: #sbbuzz, #DIYMKTG, #brandchat, etc. Don’t be alarmed, there’s nothing wrong with your computer. - See more at: http://diymarketers.com/use-the-hashtag-for-tweet-up-tweet-chat-twi Read More
As I write this, I can see my neighbor’s cat stalking out in the back yard. He’s walking slowly around another neighbor’s vegetable garden. It’s clear to me, that he has an objective; to catch a mouse or a mole. - See more at: http://diymarketers.com/marketing-material-ideas-trade-show/#sthash.xC Read More
The internet is really a double edged sword. On the one hand, anytime you have a question about absolutely anything, all you have to do is “Google” the phrase and up pop literally thousands of potential answers to your inquiry. - See more at: http://diymarketers.com/diy-marketing-strategies-at-the Read More
If you’re a big fan of Robert Cialdini, who wrote the defining book on influence more than twenty years ago, then you’re going to want to get your hands on the first new book he’s co-written that’s just been released. It’s called The Small Big and it will help you create big influencer with a few Read More
If you don’t do or “get” segmentation, your business is really missing out on dollars and opportunities. Segmentation is the secret weapon of any effective marketing program. - See more at: http://diymarketers.com/how-to-segment-your-customers-differentiate-your-business-and-thrive/#sthash.ygGxmw Read More
Anita Campbell’s post at Small Business Trends, 7 Things You Don’t Know About Me, got me thinking. What would happen if we asked our customers something like this? What would happen if we actually knew what those things were? - See more at: http://diymarketers.com/7-things-you-dont-know-about-you Read More

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