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I’m not ashamed to say that I’m a complete gadget and technology geek. Where some girls love buying jewelry, I love trying new tools and apps just to see if they help me run my business, my life and my marketing operation any better. I also LOVE playing the “value game” of finding a tool that hel Read More

It’s Market Planning Time! I know that all of you guys are just so excited about the prospect of trying to figure out exactly what magical marketing thing you can come up with for the next year that’s going to bring your business up to the level it deserves.

Whether you’re at a fortune 500 or s Read More

We have been a global market for a very long time now, and we’re always talking about connecting with our customers. There is no better way to connect with your international customers than by writing for them in their own language. - See more at: http://diymarketers.com/translation-of-marketing-m Read More

In this series of posts, we’re taking on the challenge of doing exactly that – step-by-step. In the first post, we simply got our arms around the fact that a competitive advantage was quantifiable and objective, not claimed by another competitor and NOT a cliche.

- See more at: http://diymarke Read More

This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith. You can see a summary of the book review as a feature video as well.

- See more at: http://diymarketers.com/find-your-competitive-advantage-1-the-introduction/#sthash.bR3pkAGb.dpuf Read More

No matter how many degrees you have or maybe even an MBA – no one really teaches you HOW TO BE A MARKETING MANAGER! This has always been a peeve of mine. After getting a marketing degree and then an MBA – I learned a lot about theory, strategy, buyer behavior, multivariate regression and segment Read More

If you’ve been following this “Competitive Advantage” series (an introduction and what’s important to your customer) , you might have noticed that it’s not that easy to come up with a really good competitive advantage that will get your ideal customer to choose you. - See more at: http://diymarkete Read More

I received this article from Kevin Baker, my1voice Product Marketing Manager for Protus (www.protus.com). He outlines a wonderful new voice communications tool that can help your small business look and feel like a larger organization while maintaining customer intimacy. - See more at: http://diy Read More

Last week Zane Safrit wrote a fantastic article on Small Business Trends that really got me thinking about word-of-mouth marketing. The title was “16 Things You Can Do Right Now to Create Word of Mouth for Your Business.” - See more at: http://diymarketers.com/6-easy-ways-to-build-word-of-mouth-m Read More

I recently did an inventory of all the SEO tools I’ve used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents. While it’s great to know that there are multiple tools available on the market to solve any SEO need, I wanted to bring the list down to the 10 essential SEO tools for sma Read More