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Wondering where to put those limited marketing dollars? John Mariotti, ex-CEO of Huffy and Rubbermaid Office products speaks from experience. Follow his easy to understand and logical steps toward profitable marketing. Read More

Setting a marketing budget doesn't have to be that hard. Here is a simple step program and checklist on how to set a marketing budget for a small business. Read More

Is LinkedIn a waste of your time?  Not if you care about lead generation, building relationships with decision makers, and saving time and money.  LinkedIn Read More

You’re a busy CEO of a growing company and you want to feed your sales team with a steady stream of leads ...leads that are NOT out of the phone book. But Read More

If you're a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there an Read More

What is a web log? Do you know what Twitter is? See how people all over the world answered these questions. What does it say to you about how trends work? Read More

Have you noticed that the political pundits have been using the term “Buyers Remorse” in relation to how Wall Street Democrats feel about putting Obama in the White House? I’m not sure that it’s a good idea to mix references to regrets in purchasing with voting — but that’s another story. Read More

I'm an NPR addict.  That means that just about every time I'm in the car, the radio is set to our local NPR station.  One of my favorite shows is Weekend Read More

Are you STILL doing surveys the old fashioned way? While most traditional methods have their benefits, there are many other new and improved ways to collect customer feedback that will enhance your relationships with customers AND your profitability. Read More

This is a great time in the year to start looking into what new opportunities you can bring into your business. In order to help you in this respect, I’d like to share some useful link love that you may have missed around the web that can help you build your brand and market your small business. Read More