Ivanastaylor submitted the following stories to BizSugar

One of the big reasons organizations shy away from blogging and social media is the constant requirement for fresh content. Like any marketing channel, social media channels need to be primed in order to deliver an audience. - See more at: http://diymarketers.com/how-to-repurpose-content/#sthash.k Read More
No matter how many degrees you have or maybe even an MBA – no one really teaches you HOW TO BE A MARKETING MANAGER! This has always been a peeve of mine. After getting a marketing degree and then an MBA – I learned a lot about theory, strategy, buyer behavior, multivariate regression and segment Read More
If you’ve been following this “Competitive Advantage” series (an introduction and what’s important to your customer) , you might have noticed that it’s not that easy to come up with a really good competitive advantage that will get your ideal customer to choose you. - See more at: http://diymarkete Read More
I received this article from Kevin Baker, my1voice Product Marketing Manager for Protus (www.protus.com). He outlines a wonderful new voice communications tool that can help your small business look and feel like a larger organization while maintaining customer intimacy. - See more at: http://diy Read More
This is the summary of a much longer email that I received last week. Come to think of it – it’s a pretty good representation of the kinds of emails I get regularly. - See more at: http://diymarketers.com/creative-offline-marketing-trends-tips-retailers-2015/#sthash.IINRFWTY.dpuf Read More
Last week Zane Safrit wrote a fantastic article on Small Business Trends that really got me thinking about word-of-mouth marketing. The title was “16 Things You Can Do Right Now to Create Word of Mouth for Your Business.” - See more at: http://diymarketers.com/6-easy-ways-to-build-word-of-mouth-m Read More
I recently did an inventory of all the SEO tools I’ve used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents. While it’s great to know that there are multiple tools available on the market to solve any SEO need, I wanted to bring the list down to the 10 essential SEO tools for sma Read More
Welcome to DIY Marketers. Have a seat… Get some ideas… Recharge your batteries. Get the tools you need to do your best work now. - See more at: http://diymarketers.com/are-your-responsible-for-getting-and-keeping-customers/#sthash.b0asae6f.dpuf Read More
I’ve had this question in my mind for quite a while; What is the relationship between social media and PR? I’ve always felt unskilled at PR, yet social media excites me. And as I looked at which kinds of people were picking up on social media and how firms were using it – I noticed that it seemed Read More
I’m currently in the process of pulling together a marketing plan. It’s recently dawned on me that I hadn’t really done a “Marketing Plan Document” in YEARS! But that doesn’t mean I hadn’t done a marketing plan. In fact, I’ve done several of them – for myself and for clients. - See more at: http Read More

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