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Pinterest is one of social media’s most popular platforms with more than 100 million users worldwide. But is its pin-and-share style a good fit for businesses trying to build online relationships with their target audience? According to the businesses on Pinterest, the answer is yes! Read More

What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required): Read More

Our bad habits will not be broken by wishful thinking. Instead, it takes a genuine commitment to a new way of operating to make any significant and long-term difference in our life or business.
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Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, the Read More

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audiences. We look at how eyewear maker Warby Parker used Instagram to create a buzz. Read More

When Google was preparing to launch their social media site, Google+, in 2011, many people questioned whether it would overturn Facebook as the top social site. Once it launched, it took G+ a mere 88 days to reach 50 million users, and three years later it has 540 million active users. Read More

In a recent post about what makes great content great, we established that great content is empowering, grammatically correct and strategic. Another mark of great content is that it always delivers on the promises it makes. Read More

Marketing with content is always about matching great stories with the people who are interested in hearing them, and Google Analytics is helping us do that. Read More

Content marketing is about more than SEO and catchy headlines. It is about having a real conversation with your audience and communicating your Big Idea with your customers, and it all starts with content. Read More

Instagram, which is free and easy to set up, is a great tool for businesses of all shapes and sizes to connect with their audience and share their brand’s personality. Read how Tallahassee business Sweet Blue uses the social media platform to promote itself and delight its followers. Read More