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Favicons, tiny icons usually only 16 pixels by 16 pixels, provide another branding opportunity for your company by allowing your logo or icon to be visible when users have your website open, even when they are working in a different tab. Like typography and color choices, choosing and placing a fav Read More

Why is change so hard? Why do we so willingly keep moving in the wrong direction even when we know the longer we wait, the harder the return trip will be?

I faced this very dilemma last February, while attending a client conference in beautiful Amelia Island. Now for those not familiar with a no Read More

Blogging is a unique opportunity to communicate directly with customers as well as complete strangers searching the Internet for information on your blog topic. Read More

Storytelling is a very powerful marketing tool, and as Hallmark proves, it can strengthen both business and personal relationships. After all, great content begins with a great story. Read More

Recent studies suggest that up to 92 percent of consumers trust word of mouth and recommendations from friends, family and, in this case, the web, over paid media advertisements. Businesses are tapping into that potential by creating user-generated content campaigns. Read More

Your business can use the feedback you receive through social media to refine and perfect the message you send to your customers. Facebook and Twitter are two of the best forums for this type of communication, allowing customers to contact businesses directly and receive responses in real-time. Read More

With smart phones and tablets, checking your email on the go is easier than ever, which increases the likelihood of using it more. According to research, 91 percent of consumers check their email daily (ExactTarget) and 74 percent of consumers prefer to receive commercial communications via email ( Read More

Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier. Read More

What I’ve learned from the company’s dynamic launch and success is what a powerful target market students are. With 28% of Internet users between ages 18 and 29 using Instagram, it is expected that when students like a product they’ll use social media to talk about it. Read More

The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a board doesn’t mean you are using Pinterest to its full advantage. There are lots of different ways you ca Read More