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Pinterest is one of social media’s most popular platforms with more than 100 million users worldwide. But is its pin-and-share style a good fit for businesses trying to build online relationships with their target audience? According to the businesses on Pinterest, the answer is yes! Read More

Favicons, tiny icons usually only 16 pixels by 16 pixels, provide another branding opportunity for your company by allowing your logo or icon to be visible when users have your website open, even when they are working in a different tab. Like typography and color choices, choosing and placing a fav Read More

Why is change so hard? Why do we so willingly keep moving in the wrong direction even when we know the longer we wait, the harder the return trip will be?

I faced this very dilemma last February, while attending a client conference in beautiful Amelia Island. Now for those not familiar with a no Read More

What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required): Read More

Our bad habits will not be broken by wishful thinking. Instead, it takes a genuine commitment to a new way of operating to make any significant and long-term difference in our life or business.
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Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, the Read More

Blogging is a unique opportunity to communicate directly with customers as well as complete strangers searching the Internet for information on your blog topic. Read More

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audiences. We look at how eyewear maker Warby Parker used Instagram to create a buzz. Read More

Storytelling is a very powerful marketing tool, and as Hallmark proves, it can strengthen both business and personal relationships. After all, great content begins with a great story. Read More

When Google was preparing to launch their social media site, Google+, in 2011, many people questioned whether it would overturn Facebook as the top social site. Once it launched, it took G+ a mere 88 days to reach 50 million users, and three years later it has 540 million active users. Read More