BizSugar.com › Marketing › What Makes Great Content Great?

Content marketing is about more than SEO and catchy headlines. It is about having a real conversation with your audience and communicating your Big Idea with your customers, and it all starts with content. Great content can do a lot for your business, like generate interest in your brand and help you close sales. That’s why it’s so important to create something of value, instead of 300 words of fluff sprinkled with keywords and hip phrases.