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Are you trying to use ‘networking’ to generate new business or as an alternative to spending time with your family or doing the things you know you should be doing in the office?

Most ‘new business’ networking is a complete waste of time because we hang with people we know (often from our own or Read More

Whether June 30 is actually the end of the financial year for your organisation or not, these four different activities could be just what you need to drive that extra sales volume through the month of June (or any other time).

It is crucial to be building tactics like these into you Read More

Family business planning can be an incredibly painful. However, failure to plan well for so many of them is the cause of missed revenue opportunities. Family business so often grows out of a passion for something or a particular expertise that has been developed in a field. Getting others to hel Read More

So you are starting a business - Great!

Where are your customers going to come from? How will you build your customer base?

The chances are you have put massive amounts of energy and time into developing your product, service or solution but have you developed a plan for generating revenue? Read More

Are you achieving the revenue targets you have set?

Most organisations do not need to spend any more money on marketing or sales, the just need to get smarter in how they execute. Your marketing and sales teams have probably met enough potential customers to drive the revenue outcomes you are a Read More

Do you calculate the Return On Investment (ROI) of your marketing campaigns? If you can’t measure it: Don’t do it.

There is no end of literature talking about the need for marketing to be able to speak the language of the CEO and CFO and start to clearly measure the result that they are looking Read More

What problem does your business solve? Unless you have a good handle on the problem you are solving, your marketing and sales efforts will be misdirected. Too often we define the problem to narrowly. Design thinking can help us expand our view, and discover new revenue opportunities. Read More