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Employees of larger businesses have a relatively easy life, in regards to their technology. They just call their help desk and a technician appears and resolves the problem. When upgrading their computer, ideally, the upgrade is done for them and all their data is moved from one computer to the other. When they come back from lunch the process is Read More

A list of 35 tools to make your life as a freelancer easier. Plus a bonus list of 5 blogs for freelancing tips and info. Read More

Common mistakes people make when networking and how to avoid them. Read More

We asked Eric Siegel, adjunct lecturer in management at the Wharton School and president of Siegel Management, for some tips on how small business owners can net more cash without raising prices or alienating customers. Here are Siegel's five recommendations. Read More

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More

It used to be that only big companies needed to worry about their brand. Small- and medium-sized businesses were off the hook and free to humbly market their companies offline to folks within a certain storefront radius. But then the Internet happened. And social media. And it changed everything. Read More

Webinars can be a great resource of education and information and they can have big benefits for your small business as well. Not to mention they are convenient and can greatly reduce travel expenses. Dr. James Powers, CEO of iLinc, shares his best practices for promoting and leveraging webinars as part of your marketing mix. Read More

For the small business owner, these tough economic times are forcing them to take pause. Are they doing everything they can to reach existing and new customers? Perhaps they think they can't afford to do more. Nothing could be further from the truth. Included below are several examples of some free social networking tools that any small business c Read More

If you need more capital for your business, consider applying for a business development grant at NASE. Individual grants will be made in amounts of up to $5,000 per applicant. Read More

In the days of old: circa 2007, social-media marketing meant monitoring the blogosphere and managing forums, but today marketers are jumping in by actively creating and managing brand communities. Read More