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A gaming website doesn’t need to focus on gamers for testing. A gardening website doesn’t need to focus on gardeners for testing.

Pretty crazy, right? This may go against everything you’ve heard about marketing research and testing. Read More

The success of your business online is dependent on how robust your marketing is. Your website or online shop will only address your targeted market if you have the best marketing tools and strategies. This has to start from having a web host offering tiered packages inclusive of marketing tools. Read More

The following list shows the five ways that search engine optimization is evolving. The items on this list were selected because they have specific applications for the business environment. Read More

A company powered by existing customers is in an ideal situation to achieve its revenue goals.

It’s still a challenging task, but the firm doesn’t have to deal with the headaches of getting enough new customers onboard. Read More

Today’s consumers are also frustrated. After decades of poor customer service, they’re more than ready for a change. They want companies to act as if their patronage actually matters as if the business depends on it. When they have questions and complaints, they take to social media — and when they Read More

It is important to set milestones. By formally addressing these milestones in a business plan, you can highlight specific employee productivity and business achievements in a written and concrete manner. Read More

As technology has become more integral to the lives of average people, eCommerce has become more important to business. Incorporating eCommerce into a business is an important step for ensuring long-term growth and sustainability. Existing businesses with an established customer base will need an e Read More

Google has made Local SEO a bit more difficult by shrinking the local map results from seven listings to just three.

With less spots available, it’s even more important to make sure that your business is well optimized for local listings. Below I’ll share with you a few tips to help your busines Read More

For those with the shortest amount of attention span, or for those who want to be informed or cracked up quickly, there are Vine videos. These 6 second long videos have been used by brands and individuals alike to grow their following online. This can be purely for Vine fame, or as part of a larger Read More

Ecommerce businesses reap the most benefits out of social media marketing. According to 2015 social planning guide, over 86 percent of top brands have Instagram accounts. Given 90 percent of customers trust product recommendations coming from their peers and through online reviews, online presence Read More